Today’s show features Arthur Woods, Co-Founder and COO of Imperative. Arthur is part of the team that is leading the research and innovation on purpose in the workplace. In today’s interview, Arthur shares the story around how Imperative came into being and then explains the findings they’ve made about purpose-orientation and how it is the primary predictor of high performing employees. He describes how to bring a purpose-focus into companies and how leaders need to think about this driver in order to develop a compelling brand message. Finally, Arthur distinguishes purpose-orientation individuals from purpose-centered businesses. We invite you to listen in and learn about this innovative research.
Our Guest – Arthur Woods
Arthur Woods is an entrepreneur, writer, global speaker and advisor to leading brands on the future of work. He is the Co-founder of Imperative, a company leading the research and innovation on purpose in the workplace and provides the first place for people to uncover and apply what intrinsically motivates them and gives them purpose in their work.
Arthur Woods is an entrepreneur, writer, global speaker and advisor to leading brands on the future of work. He is the Co-founder of Imperative, a company leading the research and innovation on purpose in the workplace and provides the first place for people to uncover and apply what intrinsically motivates them and gives them purpose in their work.
He studied Operations and Information Management at Georgetown University and Project Management at Stanford University. While attending Georgetown, Arthur co-founded the Compass Fellowship, the largest collegiate social enterprise training program and Out in Tech, the leading global LGBTQ technology community.
Arthur previously worked at Google where led operations for YouTube’s Education division and oversaw YouTube for Schools. He is a World Economic Forum Global Shaper, a New York Venture Fellow He is a three-time TEDx speaker and he has been featured in FastCompany, Forbes, Inc, Huffington Post, Washington Post and ABC. He now sits on the Boards of the Georgetown Technology Alliance, Compass Partners, and Out in Tech.
Links mentioned in this episode:
- Imperative, Inc. – Leading research on and metrics of purpose in the workplace
- Arthur’s TEDx talk in London
- Arthur’s TEDx talk in Aruba (Bonus link!)